The Know Show – theme: philanthropy in times of crisis with Samantha Gayfer

Welcome to The Know Show. This week our theme is philanthropy in times of crisis, and with the world's billionaires doubling their wealth during the pandemic, while more than 160 million people are projected to have been pushed into poverty across the world, it’s an important time to talk about philanthropy! 

Anyone in charity will tell you this has been an extremely challenging time to raise money, as businesses have focused on other areas to keep their businesses alive. To help us discuss this very important topic, we are delighted to welcome Samantha Gayfer, founder of Duck Feet Communications. Sam is a strategic crisis communications leader, as well as a professional with deep philanthropy experience, and we are delighted to welcome her to discuss this very important issue. 

The Know Show is a Livestream held every Friday, where Andrea T Edwards, Tim Wade and Joe Augustin review the news that’s getting everyone’s attention, as well as perhaps what requires our attention. We’ll talk about what it means to us, the world and we hope to inspire great conversations on the news that matters to all of us. 

The Know Show is based on Andrea T Edwards Weekend Reads, which are published every Saturday on andreatedwards.com, and covers the climate crisis, Covid 19, topical moments in the world, global politics, business, social issues and passion/humor/history. Join us. 

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To get in touch with me, all of my contact details are here https://linktr.ee/andreatedwards

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Transcript

Unknown: 0:02

All right, welcome to the no show. My name is Andrea Edwards. I'm Tim Wade. And my name is Joe Augustine. I'm struggling very hard not to look tired, because my mom saw last week's show. And she said that I looked a bit under, under the weather. So, welcome. Welcome to the show that tries to celebrate knowledge tries to celebrate being informed as we try to make being in the know, a cool thing. And we also have a special guest who's joining us and she's the kind of person in a sense, if you haven't arranged for her to be around, then you see her. She's bad news. But if she's the person you've called in, she's there to help the news not be so bad. She is someone who specializes in, in crisis communications, she Samantha Guevara, and she's also the founder of a company I love the name of by the way it duck. What was its was it calling that communication? Communications? Communications, I love the sentiment about that. But yeah, so would you would you take a moment there, Samantha and includes in about what you're about? Ah, yeah, I spent my whole career in marketing communications spaces, 14 years of which was in the Middle East working with the largest foreign investor on the palm, which had its fair share of crisis, if anyone knows a bit about that project. The palm? Yes. You did such a great job. We don't remember any of it. Exactly. Well, you didn't hear about any of it, because I did such a great job. Yeah, you heard about it. It wasn't a project that I was working on. Um, and then we left, we left the UAE and spent two years back at home in Canada. And I ended up working in education, which felt most definitely like the most rewarding part of my career. Certainly not financially, but definitely on a personal level. And I stayed in education. When we went to Phuket where I met Andrea, we worked for four years with PwC, Thailand, which also had its fair share of ups and downs. And so I decided to spin that into a full time consultancy with the Jain group, where I work with schools and educational institutions to manage crisis. But as Andrea also knows, I love philanthropy. It's a huge part of who I am as a person. And I was doing so much of it that I needed something to kind of hold that space. And so I created duck feet communications, for the purpose of doing that philanthropic work, and a couple of little branding pieces here and there on the side. I want to add, Sam is one of the most talented people I've ever worked with. And I don't say that I thought that was a little, little bit videos I've been doing. They're all Sam, I write the words, and she sort of brings them to life, she's really taught me so much about the power of visual communication, because I'm a word. I'm a word person, and so as Sam, but she's also a visual communicator, and she's incredibly talented. And the whole one Phuket thing, a huge part of the success was the passion that Sam put into it, it on the communication side and bringing everyone on board. So she's a lady with knowing, definitely, I'm just going to see, I think the reason for his success, we probably have, you know, on the left side of the screen right now, both of you are the reason why that kind of thing happened because of the energy you put into it as well. We'd like to welcome you if you're joining the no show for the first time that the format of the show is we start off by getting filled in with some of the stories in the news. And then we add some comments to that. And then we look very much, very much forward to what Sam will will add on at the later part of the show as well, where she talks about her area of specialty and what she'd liked particularly to share with us. So having said that, and I beg your pardon for for rushing things along as well, because I'm prematurely going to say I'm sorry for leaving early because I do have to today, so I'll just put that on the table. Let's get to what's been happening in the news, Andrea? Well, I don't know if you consider it news, although it has had media coverage but who's a word or person here? Why is it cuz you said you were a wood person in Santa Rosa video? Yeah, but I'm not a wordle person. Anyone? Sam, are you on? Wordle? No. Okay, I'll summarize it for everybody. So you guys remember the game mastermind? Yes. Okay, so mastermind was four colors. You try to figure out whether you had the right colors in the right place or wrong. Whatever it is with those symbols, right? So imagine a game that is like mastermind that played with five letter words instead. So you try your five word letter, in five words, a five letter word. And then the computer tells you whether or not you've got the right word, the right letters, perhaps in the wrong place, or completely wrong, whatever it is, and using that information, over six guesses, you're trying to guess that word. And the social sharing part of this program has been pretty clever. It's been basically helping people share, not the spoilers, not the actual final answers, but you can see people's efforts to get there in two thirds, three times, five times, whatever it is. And I think the curiosity got to me and I kind of bought into it and tried it out. And I'm stuck with it as well. Yeah. So that's why you're leaving early today. Yeah, that's right. Absolutely. It's a Wordle. Hustle. Yeah, it's a classic, just this last week, it's a classic emergence of something new, and how people sort of jump onto it. So I always find those little things fascinating. And you often watch them fizzle out fairly quickly. But this one, everyone's speaking a different language. It's so there's so little information for you if you're not participating, that makes it intriguing that you actually want to participate, right? But the good news is, there's no information being sold on to apps if you participate in murder. So it's a bit of an intellectual game. I'm expecting more and more and more community to pick up on it. But it's a really fascinating example of something new coming into our lives. Also, by the way, free him because you're watching this, this live stream and listening to the podcast are the best words to try as a first word, his penis. Oh. Excellent. That's good. Thank you. Alrighty then. Let's get on to the news. Yeah, go now actually, if you really want I'm working today. She'll be I hope not. Today's not the day. I'm tired now, buddy. Yeah, I was gonna mention your your your tiredness, I think comes from your extended nocturnal activities, but we don't want to put that and penis next to each other. Right? Yeah. Yeah, yeah. Okay, so the big piece of news that I think captured my attention and my heart was in Tonga. And what's happened there, and we still don't really know what's happened there. We know that there's great devastation. The blast was 10 Mega tons, which is more powerful than a nuclear bomb. So basically, it's the equivalent to 10 Mega tons of tea and tea. And it's 500 times as powerful as the nuclear bomb that was dropped on Hiroshima in Japan in World War Two. They believe it's the loudest eruption since Krakatau, Krakow. Yet Krakatoa is it doesn't look like it in Indonesia, in 1883, because that was a bug landed it, it spread its ash in my third region dark. So because this was under under the ocean, it looks like we might have gotten to the, to the end of the most extreme from how it impacts the rest of us. But you know, it's been a heartening sort of week where we're seeing the world world come together to come and deliver aid, food and water is obviously limited. But COVID is going to be a big issue because it's how they go. There's the amazing this amazing imagery that's coming out. The picture on the left, if you're watching this on social media, the picture on the left is the is the island before it blew up. And the picture on the right is the same island with the island missing. Yeah. And if you if you are listening to this on a podcast, you can always jump in to Andrea's we can read, find the link and go and have a look at the pictures. But it's I mean, I just find that picture. Amazing. Amazing. But as my geotechnical engineering husband said, Tonga is created from volcanic eruptions. So all of the landmass in the Pacific is actually created from volcanic eruptions. So yeah, it's sort of fascinating to see it happening in real time. But the other issue, of course, pitangui, is they've only had one case of COVID in October, last year. And it's obviously a region where if COVID gets in, it could actually create great suffering. So it looks like a personnel will not be able to put their boots on the ground, like they'll just be able to fly avian but yeah, it's been a I'm just really feeling for not just the people there who have been impacted, but also their families living outside of Tonga, who can't get any information. The big cables still cut. It's weeks, maybe months before that's fixed. So that's been a big story for me this week. Did you guys keep track of that one? Yeah, Sorry, I can't hear about what the predictions are in terms of the impact on the aquatic life. Because there's no way that you don't have that explosion underwater without it having a massive impact on local ecosystems. And I have fishing, the fishing is going to be in trouble too, right. So if you, if you looked at that picture, again, you will see that the the island on the left, it's dark blue in the top left corner, and it's lighter underneath. But the picture on the right, everything is light. And partly, it's because, well, let me do it that way, the islands sitting here, and that the other plates gone down. And they saying that there's catacombs of, of lava, etc, under here that that seawater may have gone into, hence the big explosion. And so there's in the article, there's a sort of a GIF of the explosion as well, or a bunch of photos put together to CD the size of the explosion. But when you look at the one on the right, unless it's debris in the water, that it hasn't settled. It's actually there's a lot more. There's a lot more shallow as now turned up, so to speak. It's It's amazing. And if marine life is severely impacted, which I imagine it has to be there fishing stocks are going to be one of their primary sources of protein will be severely impacted. But that's on that island, not the main island, but that's on that on that one. Yeah, maybe if we hadn't screwed around with the fish before. But you know, it's an that it's a natural event that it's normal to have to get over. So. But yeah, Steve, Steve's just jumped on saying Good to see here, Sam. And, Steve, if you want to add anything on the plates or anything, feel free. All right, so other news, Djokovic cheats, finally over, he was booted out of Australia. And the French Open is now threatening that it will also not accept unvaccinated players. So hopefully that will take the attention of the Australian Government. The 5g in the airline industry of the telcos and the airline industry in the US have had a bit of a week. Apparently, they launched 5g Like they were going to do and they've already delayed it by weeks, it was going to create an infrastructure meltdown. I found this incredibly fascinating, because if you actually look around this, there was some stories of some other countries that couldn't fly their planes in. But the vast majority of countries are ready for 5g. It looks like the majority of these American Airlines haven't upgraded the equipment on board to cope with to cope with the new 5g. And I think it's still being delayed, the telcos have had to step back again, because they're not ready to do it. So okay, so I didn't get that from the article. So So I did get that the the older Alta altimeter equipment and some of the automations that are linked to it with regards to reverse thrust, as the plane has landed, can get impacted by the 5g signal, because the frequency they've chosen is very similar to the frequency of the airline altimeters and other bits and pieces. And so as as a result, if it lands and there's a, there's a, there's some sort of interference, it means that the aeroplane doesn't know that it's at that level, which means it doesn't activate the reverse thrusters, which means the airplane ends up going off the end of the runway. That that was that was what I read into it. What I didn't get was that the Americans hadn't updated their planes, but everybody else had. Yeah, I probably didn't share that one with you. There's so many articles on it. Yeah, it's a bit of a mess. The old the old, wide body, Boeing's or the big one. And it's a really common carrier in the state in North America in the States, Canada, too. Yeah, the plane is elsewhere. Have they upgraded it? They've upgraded it. So a lot of the planes that exist outside of the US, because the aerospace industry has exploded in the last 20 years, so that you will have newer body aircraft with women, right? Whereas a lot of the older aircrafts if they haven't been maintained, and then in the last couple of years with COVID, the airline industry hasn't exactly been flush. So they probably delayed any expenditure, right? So I'm sure that plays a part of it as well. I've gotten on planes in Canada that still have an ashtray in the armrest between two seats. My plane. Yeah, hashtag take the train. Yeah, yeah. Another story that broke this week is this guy called Okay, I'm gonna try and say his name. He's a billionaire investor called Chamath. Palihapitiya poly PTR. Sorry, to anyone who knows how to say that correctly. I, at least I tried. Anyway, basically, he said he and most Americans don't care about abuses against the Ergo minority in China and He has had massive backlash as he should. However, I agree that I don't think that most Americans care about abuses against the yoga community in China. But I think he has a problem. He said, he said, he didn't care, and then brought everybody else into it. So that's a bit of canceled culture going on there, I think potentially well deserved. But it just sounds like he's just completely out of touch with, you know, the world, you know, the number one hashtag last year. Love, I was just doing some research on it yesterday, a couple of years ago, when I did research, it was Photo of the Day. Last year it was love. So I would suggest that Chamath is out of touch with how people are feeling in the world today. And another story that broke, so yeah, I mean, I think globally, yes. I wouldn't be so sure that he is out of touch with American sentiment, though. I mean, if we look really at specifically the US, I would say that's not on most people's radar in the US. Yeah. But being on their radar and not caring, I think are two different things. Totally. And he, I think that he had, he has misspoken about what he intended to say. But, yeah, I think it's a tricky place to sort of admit, in a in a time where nationalism is on the rise that the blinders are perhaps on to what is going on elsewhere. Yeah. Oh, for sure. Yeah, I think he said something like, I think most Americans aren't aware of what's going on. And it's not impacting their lives in a direct way. And we've been distracted by so many other things. That that are, that our ability to express care and concern is being thwarted by these other distractions like, I don't know. Wordle. And then, then, then people might have gone. Yeah, this is an important thing. We should be known about it. Instead of, you know, everyone coming down on him, but but I would tend to agree that what he meant to say and what he actually said, Yeah, missed the mark. Yeah, my mind. Bottom, he's also responding to even when we talking about this pre pre loaded Indonesian, right? I mean, you can pretty much get the same sort of reaction by saying something bad about Taylor Swift. Right. I mean, hey, I mean, that that that really is the problem is about I mean, like, like you said, he said something that may have been factually factually correct. But by dubbing everybody else and they go like, No, we're not assholes. We don't want to we don't want to own that as well. You go do you go ahead. You'll be the big asshole. We're not Google first. Yep, exactly. Where's you? So I, I do I do pity the people who speak truth, without perhaps a full, full charge of EQ to go along with it. I think EQ is that missing link? Sometimes for people? I mean, like, we're lucky like Elon, Elon Musk gets away with a lot of stuff, because he happens to be on a, in a technological space. And he's allowed to be a little bit weird. But if you're as long as you're on the spectrum, right? Yeah. Yeah, it covers many sins. Yeah. It can also be cultural upbringing. I mean, you know, we're all living and working in Asia and a lot of different cultures. When you when you talk about issues that say from, from an Australian Canadian American perspective, oh, yeah, we use more delicate sort of language when we talk about stuff. Whereas when you come into regions, in countries in Asia, there's a, there's a, there's a harsher sort of way of talking about things. And so that I mean, there's so many different dimensions, but the but the most important thing is Mind your words, right? If you're going to make a comment, just just pay attention to the words that you're using. A lot of my American friends that we know a lot, a few early American friends I've had who are very much about self expression, they do hold on pretty tightly to the idea that is just words. And I do I feel that words make a big difference. But we know when they were discussing issues like a messy for instance, what a great decision that turned out to be for the Americans to let him in. But, you know, he, he, he was guilty at the time of just saying the wrong words. And I had American friends who were defending and saying, Well, it's just it's just words, you can't you can't cause any real damage by that. And the thing about that is it also is it goes down to what they believe to be true. So if they if they believe that to be a real value, they'll defend it as well. So they'll try to blunt the idea that words can affect other people because they'll say, Well, that's your choice to be affected, you know? Yeah. Although in a, in a master's case, I think he was also guilty of being incomplete. Not a turd. Yeah, he was overqualified. But Chamath you need to speak to Samantha gave up. Green ducks. In fact, you needed to have spoken to her before you said it. That would have been better. Yeah. If you got a second chance to work on that apology, that didn't sound like an apology. Yeah, exactly what he said he exists in like, yeah, he's speaking to this microcosm of people who absolutely care about those things. But kind of referencing the greater United States. Yeah, it was just a, what would you what would be like your your three step plan Samantha to sort of dig him out of the hole apart from remove the shovel from his hand? What What else would you what else would you do? You know, it depends on the person, because the thing is that they're they're sure there's a three step plan. But if he isn't actually sorry, the plan doesn't matter. And I won't work with them. Right. And I don't know if he's actually sorry, because I can tell what he has done in response to that situation. But if he was genuinely sorry, then the first thing you do is take accountability for what you've said. Then you say what you intended to say. And then you explain how you're going to make sure that you don't say anything stupid like that again. So I mean, it's it's not rocket science and companies that do it well, you know, usually ended up in a stronger position than they were in before a crisis. But if they handle it poorly, it's a spiral. Yeah. You should put some of these billions into the World Food Program as well, that might that might help as well. But yeah, I mean, I would definitely recommend that he needs to, he needs to fall on his sword in public and put himself out there to him. Not crafted No, prsp. None of that. Him. You know, that's the thing he asked me genuinely. Sorry. Otherwise, yes. bad optics. So my thought about this is if he is not genuinely sorry, is then the next better advice just to be just to shut up? Shut up and shut up some more? Yeah. Okay, good. I just want to just want to check what I'm gonna do when it's time. He could take the ball and go home. Yeah. Sorry. Yeah. That's why there's ways out of this, you know, there is a there is a future for him, but he's got to tread tread carefully. Because a lot of people will just put him at arm's length, they won't want anything to do with him, or it could fizzle out and be nothing in a short period of time. But an opportunity to really turn things around. And he could invest a ton of money in helping people understand what is going on in other parts of the world. And he could make an actual difference based on this mistake. And he's got the time and the money to do it. So there's no reason they shouldn't have someone counseling him right now to do exactly that. Yeah. All right. Another story that broke this week, which I thought was a bit sad was a story about this lady called Michelle go, who basically was pushed to her death on a New York City subway station now. I'm always relieved that it wasn't a hate crime. It sounded like it was just a homeless person that just walked up behind them pushed her so that the real story will come out. But it's triggered a lot of feelings of fear within the American Asian community, because they're obviously experiencing a lot of hatred and abuse, physical violence, we've seen you know, old ladies pushed down and kicked. But one of the things have you guys noticed how many of the hate crimes whether it's towards a race or the Chinese race, whatever that interpretation is, in American society, or culture so often Muslim women, if there's a terrorist attack, it's often the women who are the victims of the physical violence. And, you know, you kind of just sort of think that's big, big brave men attacking these these weaker women to get their point across but I am relieved that it's not a hate crime, but very, very, very sad and horrible story. Did you guys hear that one come through? Yeah, I've got to be honest, for me. This looking at the headline now is the first time I'm actually hearing about the story. And it's, it's a reflection on one of how busy I become this past week. But it is also I think, a reflection of how much space there is to pick up stuff. You know, there's so many things that have happened this week, and I And I haven't been organically informed, informed about it. So you know, it's one of those things where we actually do have to go out and go in search of things to find stories like we do sometimes. That's the weekend reads by Oh, yeah, T Edwards. And the but what what I, there was a two things that I felt when I read that that particular piece. One was the guy had had to go a few times to push some unless we got out of the way, and she just didn't see him or whatever, and was pushed. And I there, he's got a screw loose with regards to needing to do that, or whatever. But he immediately then said it was me, and was taken to some form of custody, which to me, I don't know why I thought this, but it just, it felt like he wanted to be taken into custody and get a meal and a shelter and something like that. I don't know why he had to kill someone to do that. But he could have just gone and peed on a police car that would have done the trick. But you don't get a long term commitment that way. Yeah, I guess that was tender. Yeah. Okay. And it's, I mean, it's really common happened on my husband's side of the family, where somebody committed a crime and then couldn't handle the outside. And so did it again, to go back in. And if this person is living on the streets, it's the dead of winter in New York City. He's got a much more comfortable existence behind bars than he does on the street. And the reality is that if you look at the social services systems that are in place, and I mean it, North America has has some wonderful things in place, but also some immense challenges with how equitably they're distributed or how safe they actually are. And for a lot of these people who are living on the street, a shelter is less safe for them than the street is. And so the safest for them to be is behind bars. Yep. Yeah. institutionalization. Right. Yeah. Yeah, sorry, that but the second thing that that second thing that really resonated was the what were pretty much echoing what you said, Andrea, but it was, it was like, This incident was an opportunity for voices of women in particular Asian women to be heard, again, that they just don't feel safe, that they're, that they're checking over their shoulder all the time to see if somebody is following them. That the end. And I've, and I hear that. I typically hear that. I hear that in different parts of the world, but I hear it a lot from over there. And a bit in not so much in Australia, but mainly over in the US. Oh, you definitely hear Australia. Yeah, not not, not the targeted hate but you know, a woman dies every week, to her domestic partner. I mean, violence towards women has been on the rise, since the pandemic began, it's never, it's never been a problem that we've you know, taken seriously. I mean, all over the world. I mean, it's just violence towards women is a sign of societal breakdown. To me, you know, the, that if the men are so angry and unhinged that they're going to take it out on the on the women, then we've got bigger problems that we need to solve, you know, I mean, the case that we're talking about, there's a, there's a person who needs help, and a life was lost, because the system isn't set up to help people like that, you know, and we just, we just don't seem to ever want to fix those problems within our societies. And people have to bear the cost of that. So grieving families of Michelle Whoa, you know, and so, let's let's sort it out. Let's let's do a better job. You know, I have I have never in my life gone for a run anywhere other than interestingly, in the Middle East, and not been constantly concerned for and or aware of my personal safety. Yeah. And I'm 44 years old, and I have grown up in it by no means affluent areas, but certainly not impoverished areas. Um, I grew up in the era of Paul Bernardo, who hopefully is someone you don't have any idea who he is, but he was a serial killer. And, um, you know, like, I grew up as the 14 year old blonde person, he was trying to have ducked off the streets, and that has stayed with me my entire life, no matter where I am. And my husband, he's six foot six, and he can take care of himself, but he's never ever had to think about that when he goes on a run. It's just ever present women and more so right now for Asian women. And I read a piece that was sort of saying, you know, The fact that they're slight in stature and they tend not to be, you know, strong and what have you makes them an even easier target than I am who was probably walking around with my key through my knuckles, just in case I need it for some reason. Yeah, I want I want us to do better for my girls. Yeah. Yeah. I mean, I okay. So so this is me, you saying the popular thing is always right. The, the, what I hear actually is about the vulnerable, feeling vulnerable. And it really is about, you know, it is the nature of the world, right. I mean, I, what I was thinking about is, in, in terms of how I summarize, the whole thing is small people are at greater risk of being attacked, as compared to big people, that that is one way of doing it busy, you just talk about the natural stature and all that kind of stuff, right. It's, and what happens is, I think it gets broken down into a racial thing. And that becomes a bit unfortunate, because really, what it is, is, it's predators and prey, that's really what it is. And you're like, if you're a small animal, you're higher on the scale than if you're a big animal. That's, that's really what it is. And it happens to be that certain racial profiles also fit that kind of thing, right. So we buy into the whole we buy into the whole thing. What I what I think we can do in response to it is learn from the chihuahuas because if you if you look at how dogs work, and this is again, why I'm popular, right? Chihuahua is really put up is really aggro, sort of like, you know, don't mess with me, it's not worth it at all I really small sharp teeth. So when it comes to when it comes to messing around with dogs, big dogs really don't want to spend much time on the Chihuahua, even though they're the small one because they have that much bite on them. So maybe part of this, again, I was thinking about why why, for instance, Asian men, even though they're they're more diminutive in nature, don't get as much trouble is because the branding is really good, right? I mean, you know, a Chinese person walking down, the park also knows kung fu, for some reason, right? So I, I really think there's something else that can be done about the way we approach these things as well, because part of it is adopting the fear. Because when I when I went to Australia, a lot of my friends said, you know, you know, look out for all these things, you know, look out for racism, you got to look out for all, you know, you got to look out for the lots of reasons to be afraid. And there's something about the way I work is I don't get those memos. And I don't, I don't sort of buy into that. So I don't carry myself like I worry about it that much. And I in the time that I had in Australia, I didn't have a single thing to reinforce the idea that there was racism in Australia. Now I know, for people in Australia, this might sound like a surprise as well. But that was my reality, because I carried my way I carried myself and my attitude into it as well. So I don't want to talk about in terms of making sound like this is about victim blaming, or whatever it is. But there is a lot to be said about what you carry into it as well. You know, just the way you walk, help someone who is a predator decide, no, I'm not gonna mess with this one. Yeah, I mean, that's something to think about. And that's a common thing. So first of all, you're the only person that could say some of those things out of the four of us. So that's good. So you shouldn't be canceled. But the other thing, the other thing that women learn, or girls learn is how you carry yourself matters. So if you're, if you're walking, walking in a situation, you look, you always look up, you look ahead, put your shoulders back, all of my friends who were molested or raped on the streets, when I was younger, they were the sort of people that would sort of be sort of hunched down. So that that's a common sort of idea that we're taught. So women, women, talk about this stuff all the time. Like, how you carry yourself how you look, how you dress, you know, because in regardless, no matter how you dress, unless you go to soccer of your entire body, it doesn't matter because you'll still be blamed for whatever happened to you because you were dressed a certain way. Right. But yeah, it's it's a common conversation that women have from the youngest age. The youngest age. You're I mean, Sam, your girls are probably talking about it already, you know, based on how they interact with the world and what they say, right? My girls are in Brazilian jujitsu. Yeah, that's the other thing. Teacher girls how to fight. Thank you. Put you in a rear naked choke if you touch them and they don't like it. But I mean your hair off at the same time. Yeah. Wouldn't it be nice if it didn't have to be part of our psyche? Yep, it would be. Right move moves. Everyone in the comments says it's also interesting to see how the media reports domestic violence or the violence in this particular way. And cites an example of the a headline that just says woman dies after being pushed on to subway tracks in Times Square. Now I mentioned that pushes woman on yes, no, yes, yeah. Yep, yes. And all the reporting on violence against women, woman raped woman molested one woman, angry woman killed by a husband, hysterical woman is killed by a husband because the neighbors report that, you know, she has to, it's like, what's her fault? You know, all the time? Well, okay. Yeah. Man, or? Woman, right? Good. Job. Yeah. worthwhile. But when I was when I was growing up in Melbourne, one of the interesting statistics, and again, I didn't I didn't fact check. This is I'm responsible for what I'm saying right now. But one of the statistics was in Melbourne, particularly, we had one of the highest incidents of spousal abuse by women. So, you know, that this is an interesting thing. And and I don't want to mention the cultural angle on that. But there is a, they attribute it to a certain kind of culture where the women were a little bit more aggressive. But it's as well, yeah, it's absolutely happening. Domestic Violence goes both ways. Yeah. But until we hear that one husband a week is being killed by his wife. I don't I don't think it's the bigger problem that we're facing with. But yes, it is definitely a two way street. Yeah, yeah. Yeah. All right. Should we move on to COVID? They said happily. Alright, so I'll go through a couple of key pieces that I pulled out this week, which will be my weekend reads tomorrow. And the first is a piece in Reuters, which is an analysis titled How Omicron highlights fading hope of herd immunity from COVID. So basically, this is sort of a, you know, they they weren't expecting to be here, with Omicron as they are a lot of people are getting COVID, even though they've been vaccinated and boosted. It doesn't protect you. Although we did hear today that Sputnik five, the Russian vaccine, apparently is good against Omicron. And then the French have released another vaccine that's been approved, which is also good against Omicron. So there's a couple of chances. But yeah, but the real entity that said Sina vac, had a decent go at Omicron as well. Oh, yeah, I haven't seen anything on that site. And there's months ago. And I don't know, like Joe, I need to go back. In fact, check that but I haven't seen anything about sign avec for for quite some time, because it sort of turned out to be I mean, it basically disappears from your, your system. One of the hotel GMC had two shots of sign up back three months later got COVID did a did a blood test, zero sign of any vaccine. So it's kind of been taken out of the mix here. There might be no sign of that. But you know, right back, can I just just take one moment to talk a little bit about how vaccines work. When you're looking to someone system a few months after the head of vaccine, even if it's a Pfizer, you, you you're not necessarily supposed to actually see any antibodies, what they're supposed to be is the memory of the of the infection is supposed to be in the body so that it can react and produce it. So that's why if you do get an infection now, of any kind of electron or delta, whatever it is, the the the rate at which the viral load will increase a menu antibodies kick in, comes in this way that first of all, the viral load will come up. And it'll take a while before you antibodies come up as well. Because what happens is, it gets the message and then and then the manufacturing and the memory comes up. And then you get all that stuff in your system. So it's not entirely accurate to go and look and say, Do I have any antibodies in my system right now? Because what it is, is it's about it's about the data. It's whether the data is in a usable place, and it's easily retrievable in the body can can react anyway. Sorry, quick. No, no, you're absolutely correct. But I'm just saying from as a person who got double dose that was signed back, and then fairly quickly that that was pretty useless. It's definitely not the strongest, but but I'm sure that there was something that said actually with Omicron it provided some protections. Okay, yeah. I heard that understand as well, because because of it's more natural, it was a more natural vaccine, it that the hope was that it had therefore a more natural kind of behavior as well, because it was it was not just about the spikes, it was about the whole virus. So that's why that's why we all micron. That's what the theory was about why it would be better against Omicron. Sadly, we don't have much new data that says that it's great, though. It's not not shown to be very effective. No, no, no. But you know, right from the start, we've always said we need to get vaccines in every arm that can take a vaccine. And for anyone who thinks we think that people who can't take a vaccine should take a vaccine, we've never said that. It's about if you can take a vaccine and having access to vaccines, but poorer nations have been forced to dump Close to close to expiry COVID vaccines. So basically Kovacs, which is the organization that's sending vaccines around the world. They're so close to the expiry date that they're actually having to dump them. So we still have a very small percentage of our large population of the world, and vaccinated. And it's gonna keep going around and around and around until we sort that out. One of the most interesting articles that I use in my weekend reads is called how the mRNA vaccines were made halting progress in happy accidents. And that appeared in the New York Times. So a lot of people won't take the vaccines because they think it's new. This is a story 20 3040 years old. And it was basically a technology that was ready at the right time. And that's, that's why we have the mRNA vaccine. So if you have been hesitant because you think it hasn't been around long enough, I really recommend reading this. Tim, I know you had a look at that article too. Yeah, I loved it. I this is this is a long toilet read. And it's a but it's a it's a really nice article, because it kind of Yeah, it takes you through the some of the key players and those, those passionate researchers who wanted to solve the problem of the day, one of them being aids. When Clinton was in power, AIDS was the challenge. There's a picture there Fauci presenting to Clinton and Gore. And the researchers are in there trying to use one of them in particular, she just she just she discovered how mRNA would be the the solution that she was thinking now this can change the world. And everyone was like, no, no, no, let's go to gene therapy. And so it was, it was, you know, and then she was underfunded, I think she was over in Hungary. She was underfunded. So she went over to the US to try and get funding. So this, this whole world of passionate, intelligent people trying to solve the problems, but a lot of it's coming down to funding and, and where the money goes. And you know what the big headline is, really. But anyway, it's so what I love about it is it just shows the whole connecting the dots idea of how how little pockets over here, made one piece of the jigsaw puzzle, another little pocket made another piece, and then people just left it because they were going well, I've spent my life on this. And I'm not helping anyone. So they leave and go buy a camper van and travel travel around America. And yet today, like it was like a decade later or so, the the plus the old those pieces that they left there, these markers that they left, they were able to be put together to help create this. I mean, obviously, it was a journey along the way, as they're trying to solve problems. But HIV was one of those super resistant ones that had multiple ways into the cell. And, and so they were, they were saying let's try and maybe we should focus on on something else that that is got less a pathway less a ways of getting around what we're trying to how we're trying to stop it, and that will help us build something to stop the more potent ones. So there's also there's another story, I can't remember exactly, but MRA mRNA technology is now being used to create a vaccine for mono. You guys all know mono, right? You know, that's something that they think 8090 95% No, not my eyebrows. 90 95% of people have got and they think it could also be why things like Alzheimer's have increased. So I've always understood the mono it impacts your thyroid, and it's all these complications. So I was really excited to read about that as well. So the the tech analogy. And obviously, it's got, you know, it's using cancer. There's so many areas of it, but it's, um, yeah, it's been, it's I think that will be a really fascinating area to follow. You know, what, what has been a blessing for those people that are passionate about these things is that COVID has given them massive funding to, to accelerate the research really, really quickly, to make this possible to be put into these other things. And so, in a time, you know, I mean, obviously, a lot of people have suffered and have hurt and everything, but the history books will say, that was a key moment in, in, you know, in headlines, right. Yeah. Yeah. Big, big key moment. And in philanthropy, yeah. Yeah. Right. The only ones doing one thing, there was one thing by could, they could have been better. And all of this is that it was 10 years earlier, before social media really took off. I mean, that would really, ultimately be how all the ducks would have lined up. Because that that is what's stopping it from being the great thing again, be right now is the crazy wall of of skepticism that's coming back. And I disagree. Because I get what you're saying. If it wasn't for social media, then everyone would go and take the vaccine. Everyone got, yep, fair enough. And they got the vaccine. But because of social media, it's delayed it even longer, which means more money is being pumped into the thing. So that would be where I would disagree. I know it. I kind of agree with you, but I kind of disagree with you. But he's phenology. Alright, Samantha, Samantha, Samantha, more people who have responded to social media and gotten the vaccine, then there are who have responded to social media and not gotten the vaccine. So and who knows, with hindsight that none of us have, what those ratios would have looked like in the absence of that online dialogue. Um, but, you know, we've seen the way me too has happened and Black Lives Matter has happened and all of those would not have gotten any of the traction they did without social media. And I think that vaccines the same and I agree, there is definitely the flip side of that, which is it is given those people have voiced who are doing everything they can to tear down the progress of eradicating the COVID the pandemic, but, but I think it did more good than harm. Yeah, I agree with your salmon. You know, 90 95% of people in living in nations around the world who have full access to vaccines are getting vaccinated. And and history history shows that it's exactly the same. We it's exactly the same whether it be for social media is with social media. So while people do blame social media for all the ills in our world, it's actually it's no different to normal. Joe, you need to go right? Yeah, I'm gonna be I'm gonna be a real bad sport and say, You guys disagree with me, I'm leaving, but have a great rest of the show. I really wish I could stick around and stick my hand into the electric socket more often. But I gotta, I gotta I gotta go and do this other thing. Take the weekend off. Okay, you do well by the other thing is but later. Sure. So your joy, because Omicron is obviously mild, mild. It's making a lot of people want to go out there and catch it. Because if you're ever going to catch one, I'm going to catch this one. Anyway, so there's a lot more sort of articles coming out. And Xel, they've got they published an article called what mild really means when it comes to Omicron. So if you think it's a good idea to catch it, I would suggest reading this article before you do. Another thing is the data like how do you record deaths in the Omicron? Era? So in the BBC, what's really going on with COVID? Deaths data? So basically, yes, there are many, many more people being infected. And that means more people are going to catch it and get sick. But what it also means is that more people will die with COVID, not from COVID. So traditionally, the way they measured it is people dying 2028 days after positive infections. And with Omicron. That's all changed. So check out this piece because it's a really interesting one because it sort of really talks to the data challenge of this time as well. That's all change. So check out this piece. Is that you Tim? It was me. I was trying to reply to Denise Van ruin. Who had said, Denise, Denise. Denise is it posted something about cannaboids which I just found really interesting. I cannaboids a blocking the virus actually getting through so sorry, sorry, interruption. It's a nice So that was one of the pieces we talked about last week. So basically, yeah, it's, uh, looks like a potential good one, as far as protecting you from getting COVID. Like I said, Singapore water people. Singapore, you're not going to be you're not going to be set up for that. But in Thailand, which has a growing industry, at least we'll have access to the latest technology. All right, another story that came through. So I think it slows down the virus and makes it hungry. No, was last week, I think it was a shitting article about this. I think it was like a 47 year old 48 year old politician in the US who argued against vaccines and then died a COVID. And she is getting an enormous amount of online hate. Now for me personally, I got my son keeps saying to me, do you hate mom? And I don't hate anyone. They're like, but you hate Donald Trump. I'm like, No, I don't hate Donald Trump. I don't hate anyone. I don't the people I don't respect. There are people I feel sorry for but I don't hate anyone. So for me, the idea of going onto someone's social media profile and attacking them and just saying disgusting things after they've died. It actually breaks my heart that we that's where we are. On the other side, I do understand how people are so frustrated, because these people have not only made the pandemic harder for everybody else, but they've also killed people within their own communities, by sharing by sharing the knowledge that they're sharing. But, I mean, what do you guys think? I mean, I personally for me, I wish this wasn't part of it. But I think we've got it's, you know, people are so tired of what we're going through that it's kind of unsurprising at the same time, what do you guys think? Yeah, I think that, you know, there's a there's an old adage that basically says, something to the effect of crisis doesn't build your character, it shows your character. And that has not been the prettiest picture for many, many people over the last two years. And I think, I think it's such an absolutely complex question to unpack. I mean, I don't think shame ever belongs anywhere in anyone's discourse or dialogue. I think you can throw the same shame at people who don't like I have two fathers, one who passed from alcohol and one from smoking. So you could say they knew better and then added to the dabit. Like, there's no place for that. Right? They made their choices. There were consequences. And that's that, um, you know, it's the same thing when a drunk driver kills himself and someone else. Like, there are a million different versions of how this exact situation plays out. And shaming the person is never made anybody feel better? Yeah. It just doesn't, it doesn't work. But I think people are not always capable right now of making great decisions. I think the people are stretched. I think they're, I think I mentioned last week when you guys were on the show in in my hometown in Canada at this tiny little town. And one of the largest investors in this town who's like helping to build the waterfront, and he owns a pub in town. And he's well known and well liked in the community, he supports charities lost his mind in the grocery store, because someone refused to wear a mask, chased them out into the parking, right. And bashed in a taillight with a baseball bat. up in jail, like, pillar of the community, you know, and just snapped. And I just think, you know, I think that woman's page some 4000 comments on it, or something, and some of them are just awful. And, and you don't know how many of those people are just snapping. How many of those people are just piling on? But I mean, none of that is bringing up her husband's wife back. And she's not getting the message. Because she's gone. So who are you making feel better? Yeah, yep. No, it actually takes us back to the beginning of the show, where somebody is getting pushed into a woman's getting pushed into a train by man. It feels like we're picking on with picking on the one with no voice to make to, to, to either spotlight our voice to vindicate ourselves to justify ourselves to to have some sort of personal validation, or, but but an intelligent person would go Isn't that ironic, and move on. They wouldn't take the time to let loose on somebody site. Did This person has just lost someone to COVID. Well, yeah, okay, then. So Brenda, Uzi things to people, right? Yeah. You mentioned shame and shame has been a cultural tool to normalize what is considered unacceptable behavior for millennia. It's it's that shame and exclusion, the two, the two, so canceled culture and social media shouting is not surprising at all. It was a, it was a tactic used in Greek and Roman times, quite, quite often to, to exclude, to get people to change their mind and reconfirm again with the group. And and what, what I think the difference is today is that it may have worked in smaller knit communities where we're all relying on each other. And, you know, if you're the, if you're the the fishmonger, who's, who's all of a sudden being an artist, everybody, then we're going to exclude you and not by and you're going to suffer until you sort of normalized to group norms. And then we'll start buying from you again to reward that behavior, and then you're back in, otherwise, you're going to suffer and stuff. But these days, we don't have that we don't have that boundary of smallness, because we've got the globe, and I can abuse somebody in some other country, what people aren't possibly seeing is how future how that can be very detrimental to their profile in the future. Yeah, as people dig up this stuff that we've said, and, but it is also showing that, that shaming in that particular way. Especially in in an anonymous way. In other words, these people don't know who you are not going to work as well as, as somebody using that strategy in to somebody who's very close to them. Not that shaming is ever a great strategy. But I'm just saying that it's it's a strategy that is, is a very, very, you know, it's been strategies have been around for millions, well, not 1000s of years. And so I just I think people are using it, but they're using it inappropriately, and, and they're not thinking, and I agree with, I agree with you, Samantha, I mean, she's not getting the message, her family who are grieving right now are just are getting abused. Really, it's not nothing that they did, really. So, you know, yeah, we're seeing a lot of the ugly side of the human spirit in the world. You know, and we've seen it for I mean, it's always there, but I don't know, in the last few years, I'd say, before the pandemic. And it's not very pretty thing to look at. But it's part of being human and, and I think what we've, you know, I was just talking to Steve about it last night, and it's so when we've put all our all of our attention on the ugliness, and we put all our energy towards the ugliness. We, we were also in that energy too. And I think we need to, we need to be what we believe is the right way to be in the world and be an example of the right way to be in the world and hope that other people say, Oh, I don't have to be like that. I don't have to pay attention to that I can, I can, I can be part of these, you know, the light that needs to shine in the world. And we do need the light to shine in the world. And it's not easy to sit in that space when the ugliness is going on. But I think if we can recruit people into the light, we can hopefully show a new path forward for humanity, but we can never expect that to go away. We have to accept it. You know, it's the yin and the yang, right? The light in the dark. It's it's human spirit. It's It's who we are. We've all got it in us. And I suppose maybe that's the problem, right? Where we see ourselves in the ugliness as much as we see ourselves in the good. Right. Well, and I think, you know, and I mean, Andrea, I know you've talked about this before, in terms of why is it so personal? Yeah. You know, like you didn't know this woman? Why are you commenting on her page? And if it incites some ire in you, then have a conversation about the actual issue, which is, this woman is a victim of misinformation. Where's the misinformation coming from? Focus your ire and your angst on that and see if you can make headway there, but it's misplaced and far too personal. When it's attacking the private page of a woman you don't even No. And I know people are issue is a political figure and so she's fair game and and I have whole issues with all that shit as well. But um, yeah, but are you going to turn up to her funeral? And and have a go to there? Of course not. No, it was No, but that's what they're doing. Yeah. Don't anyway don't do that yeah, people are just raging at everything instead of the right things. Yeah. Yeah, think about that rage. Do you want it to be in you? I mean, that's one of things I certainly don't want. All right, the final COVID story, which I thought was interesting. And it's linked to Canada so much as our guest today. Yeah, apparently 100 There's 158 million shoppers in China who buy from overseas. And Beijing has reported its first Omicron case that is linked to a letter from Canada, which I found, you know, obviously, the licking licking the envelopes. Not the people do that anymore, the stamps, but you don't do that anymore. Really, either. But anyway, they think it actually could potentially impact the online shopping of the Chinese nationals into the future, which of course isn't a bad thing for the environment. Did you ever read that one, Sam? Oh, yes. Oh, yes. Writing me of a South Park episode called Blame Canada. The it's hard to imagine, based on everything unless that letter was somehow pure, elated, temperature controlled and expedited, and then immediately licked by the person on the other end, it's very difficult to wrap your head around how that could actually have been the source of this person's infection. So we're gonna apologize and take one for the team and like, you know, say sorry, insensitive maple syrup. Maybe the Chinese government's basically trying to try to stop the online shopping addiction to reduce the environmental impact and they're just doing it in a quirky way. Environmental impact? Yeah. Yeah. No, I did see that. It made me roll my eyes. Yeah. Yeah. Look at Canada did Canada's support somebody against China recently? Maybe the envelope went to the wrong person? I don't know. No, remember they had. They had their two diplomats return or the two Canadian citizens returned and it wasn't supposed to be a diplomatic spat. I can never say this company name right, Hawaii, Hawaii, Huawei. Huawei, Huawei, Huawei. What is? It? Yeah, that was a there was a whole political Yasko there. But I don't think it went to a relative or anything. So I don't think he pissed him off as much as the Australian government has. Yeah. All right. We sent within COVID contaminated coal to them now. Yeah, yeah. All right. All right. You want to move on to the environment. And this is, look, there's some stuff coming out of the agencies releasing this so many things coming out at the moment now. Edwin's Trust Barometer, job this week, I haven't had a chance to read it. But I want to talk about trust next week, because it's a huge, huge issue. But there's some big things that came out from the environment through the aid agencies. So the first thing is last year's overall climate. So this is inside climate news was shaped by warming driven heat extremes around the globe. So basically, a quarter of the world. So 25 5% of the world's population, experienced a record warm year in 2021. It was also one of the most deadly and destructive years on record. And this is because of the unusually warm atmosphere. So I'm talking to a whole bunch of people in Australia. And apparently there hasn't been that much of a summer this year, which is unusual, but there's huge, huge rains coming through at the moment. But these extreme heat waves were exceptional. And obviously we saw the Pacific Northwest heat wave in the US and Canada that killed hundreds, which then of course, also opened it up for the fires that followed in the devastation that created. Yeah, I mean, it was crazy. But then when you go across to the Philippines, Typhoons are getting more destructive. They get 20 storms a year, but of course the infrastructure in the Philippines isn't exactly fantastic when a big storm like this comes through. But these storms are growing progressively destructive. The Philippines emits 0.4% of global emissions. The northern Country. So the northern hemisphere is responsible for 92%. But countries like the Philippines, and many, many, many others are paying the price for the climate crisis now. So did you guys have a look at either of those two stories before we move on? Yeah. Just move on. The, the asymmetrical impact of climate is it's mind boggling. And and I think, you know, I actually was writing about this before we came today for something that I'm doing with UBC about, like, we need global representation, because the table at which these decisions are being made. And these deals are being brokered are not including the countries that are bearing the brunt of the impact. And they're ignoring the fact that whatever brilliant solution you might come up with, for North America, or Europe isn't going to work in Afghanistan, it's not going to work in South Sudan. And I it's in, like, it feels like a broken record. But like, leadership has to change, the people around the table have to change, or that is never going to change. Yeah, totally. But this this idea, like, someone shared an article with me the other day, and it was still talking about 2100, the biggest impacts, and I'm like, it's already here. It's already happening now, you know, we're gonna hit 1.5 degrees this decade. So, but a couple of other things that have come up, right. So Inga ashing, ashing, I'm presuming I'm saying her name, right. She heads up, save the children worldwide. And she's done an interview with Al Jazeera. I, I think, speaking English as a second language, it's important to listen to what she's saying, not how she's saying it. But there's a an interview, which is, are we failing to protect vulnerable children. And I really want to recommend that everybody watches this interview. Because what she's what she's talking about is problems that they've never seen before. Issues that they've never seen before in specific countries. And it's linked to the climate crisis. It's already happening. So and if we don't get our heads around this, I mean, this these are, the problems are societal breakdown, more child soldiers, abuse of women and children, escalating child marriages in the last couple of years, it's just off the charts, lack of education, which means there's no future lack of security, especially for the children 50% of those impacted children. Food Insecurity is on the rise. Poverty is on the rise. I mean, it's it's this is this is all happening, right. And there's another article which is poor, the world's poorest bear brunt of climate crisis 10 under reported emergencies, and I'd like your patients to tell you about these 10 countries, because this report is from CARE International, and it's talking about the 10 countries that have had the least media attention, despite each having at least 1 million people that are that are impacted and affected by climate disasters. So like I said, this is already happening. So the what's happening with the climate crisis in many, many countries around the world has wiped out decades of progress. I think if I was working in the ICT industry right now, I'd be feeling hopeless. I would be feeling devastated that we've lost so much progress, not just because of the pandemic. You know, from Afghanistan to with Ethiopia, there are 235 million people worldwide that needed assistance in 2021. That is going to go up to 274 million people this year. And it's the climate crisis that is driving this predominantly. And obviously, the pandemic isn't helping. And the poorest are getting the brunt of it. Right. So here's the 10 countries. Zambia has 1.2 million malnourished people 60% of the 18 point 4 million population are living below the internationally poverty, international poverty line of one dollars, 90 a day. Women are most impacted. And this is due to the to the to drought. So it's from the climate crisis, as well as rising corn prices and flooding. In the Ukraine. We're of course seeing what's going on over there with Russia in the US. 3.4 million people were in need of assistance in 2021 huge numbers. Malawi, is facing their food insecurity crisis with 70 17% of the population severely malnourished, droughts, floods, landslides, and they're all being predicted to get worse. Central African Republic if you don't know where these go and get yourself in Atlas. Civil wars obviously exacerbated this, but you're going to get Civil War when people are so desperate. Half of the population faces food insecurity. There's a ceasefire at the moment with the rebels. But more than 700,000 people have been internally displaced more than half the children, Guatemala, poverty, violence and the climate crisis, leading to problems. Two thirds of the population live on less than $2 a day 38% of the population face food insecurity. 3.3 million people rely on humanitarian aid. Colombia, 5 million people live under the control of armed groups. 6.7 million people are dependent on humanitarian aid. Food insecurity, has been blamed on an economic recession caused by the pandemic and it also has 1.8 million Venezuelan refugees. Do you guys mind if I finish these 10? I just think they need they need the voice, right? Burundi is ranked as the country that is getting the least attention. In 2022 point 3 million people of the 12 point 6 million population were in need of humanitarian assistance, extreme weather, hunger, and political unrest are the biggest issues happening now. You know, we're gonna hit one point. Nigeria, its deeply vulnerable to climate disasters, it always has been. It's facing persistent droughts and recurring floods, which are having catastrophic consequences. 3 million people rely on humanitarian aid 1.8 million children need food assistance. Half of all children under five are malnourished and a malnourished child can never grow into into an adult that can be fully productive. Zimbabwe. acute food insecurity, extreme climate conditions and economic mismanagement. 6.6 million people need humanitarian aid, more than a third of the population lack sufficient food Honduras. This is a crazy country, poverty and violence have exacerbated the humanitarian situation. And of course, many are leaving to the US. 70% of the population live in poverty. And this is droughts, hurricanes floods, is 937,000 displaced displaced people. And this is the highest in Latin America. And this is a classic example of the women often stay behind to take care of the children while the men tried to go to the US to work. So once again, the poverty is striking women and children the hardest. I mean, these huge numbers. And then the next story is the world's billionaires have doubled their wealth during COVID pandemic. And this is not just the top 10 richest people on Earth, it's also the top, the top 10 In every country on Earth have doubled 99% of the population of the world have lost financially because of the pandemic, that 1% have doubled their wealth. And I think it's time you know, we started to say we've got to this, this isn't right, because that they're doubling their wealth at the expense of the planet by creating products that are creating the emissions, which are creating the problems with all these people are sitting on the front line facing them. And I think it's time we looked at this with different eyes. Anyway, I will be quiet let you guys talk. Alright, go ahead, Tim. 70 Look at how many billionaires there are in the world. And 50, but there's 62 million millionaires. But yeah, the the over 62 point 1 million people who are worth a million dollars or more, have a combined worth of 174 trillion. And so I guess, I guess we're getting to the point of what are they going to do about it shifting to what are we going to do about it? Yeah, so what what are the Australian perspective says 47 billionaires in Australia, and their wealth has increased at a rate of $205 million a day. So all they have to do is give a week's worth of profits. And they help solve a lot of problems. They help feed a lot of people. But it's other things like, you know, the mismanagement that gets quoted a lot, right. We talked about it last week, water management, these countries that are in drought, not because of the environment, but because they don't know how to manage their water. Let's pay for the experts of the world to go into these countries because we've got to keep people where they are whenever possible. Because we've seen in the last decade, when people start to leave their country to migrate, because they're thirsty or hungry, then then then it just gets a whole lot worse. So, you know, let's take care of your own country. Sure, but you've got to invest in these countries around the world to help those people stay where they are. And it's long overdue and 50% of the children of the people suffering the children, the refugee, 50% of the refugees are children. 50% of the people in these countries are children. Do we really not care? As a global society, do we really not care? Like a malnourished child, their brain doesn't develop properly, but they don't overcome that. It's permanent damage, you know. Anyway, I think I think we're back to what Nuff said. Yes. And, and I, and it's, I think there's two things, I think people are checking out for a couple of reasons. I'm, this would be my thoughts. And then when it'd be nice to hear what Samantha has to say, with with some actual intelligent sensibility behind. But my thought would be, people are checking out because we're so over inundated, we have no margin or space in our life to think, where we're not paying attention to what's going on. And when we do and we give something we don't, we don't feel that it's making a scrap a difference. And at some point, we end up checking out, or we end up rationalizing selfish behavior for the purposes of trying to make things better. And then we point the finger at billionaires and say, well, we should tax them better, which we definitely should. And but the billionaires have got the ones who can lobby the government and keep the government in or out of power. So there's a big political power play happening with with who gets the benefit for what, and then we see some billionaires who, who, who go on the billionaire train for a while. And when they finally decide to get out of corporate, they actually do something reasonable with their billions, or what, at least what sounds reasonable, but they're billions like Bill and Melinda Gates, for example. Getting together and trying to solve problems and getting scientists involved and trying to really attack the cause, and not just the symptom. And, and, and then lobbying other billionaires to give them some of their money to be able to help them do it. But but, you know, then, so I guess there's a, there's a feeling of overwhelm. But then, then we circle back to sort of the starfish story. And, and we go, Well, you know, let's do if everyone could do a little bit about what we do what we can, rather than checking out, we can make a difference. But if we could, if we could see how we can make a difference. And the thing is climate is then like you said, those those those workers that are out there in the field, trying to do something, just seeing stuff like climate change. You know, just wipe out everything that they've tried to do. And or just make it so much worse. So that the call that my my, my question is, what is the call to action? What's what's the, it can't be open up your wallet and throw some money at it. It's got to be a little bit more tactile, it's got to be a little bit more personal. It's got a it's got to be a little bit more relational in a proper way. I mean, I think some of the charitable organizations have tried to make it that way, by trying to build a relationship with a family that you're helping, but it's still very remote. And and it's, it's they trying to do it, but are we trying to get involved or we can't kind of keeping things at arm's length, because of our own, you know, first world problems kind of thing. Oh, that's how answering the questions. It's more just reflecting a frustration of how can how can we make a difference? And then Samantha has Samantha's had the answers? I came here with questions for you. Um, yeah. You know, this is like Andrea reference, really, this is a brutal time to be involved in philanthropy. Especially certain kinds of philanthropy. I mean, there are definitely organizations that are seeing a tremendous boom from what is going on, you know, getting getting one kid off the ground. was I'm not going to use the word easy, but it was possible. Because there was relevance, immediate relevance to me in my life. When I walked down the street, I saw the people who were impacted by what is going on. And so those organizations that are embedded into local communities and doing work for those local communities stand a greater chance at continuing to be able to service their communities. The larger organizations, this is, it's a struggle for so many reasons. And like I am looking at, you know, and what you talked about with the personal appeal and kind of how things are done, and I I'm not in any way, shape, or form a traditional fundraiser, I think, the way fundraising is done as an industry, I would do things differently. I don't think that coming into your office and seeing that you have a picture of a boat on your desk means that this guy's got funny money, and I'm going to ask up my ask 20 grand for him. I think it's about relationships. So that's exactly what you're talking about. And relationships need relevance. And that is very difficult to do when you are talking about a problem that somebody can't picture in a country where they don't even know the location of it. And so how do we make it relevant? And, and I think that there are instances where that is almost impossible to do. I mean, you can make the analogies about but what if this was your child and those sorts of things. But I really believe that, that there are organizations that need institutional funding they need the billionaires, they need the members of the giving pledge to say, this is this is absolutely imperative work. To get it done. We can't, you know, Adopt a Family feed a child for a week enough to get the volume of funding that's required to avoid this humanitarian crisis from getting any worse. And so we're going to take those matters into our own hands. And we're going to make sure those problems get solved, and then leave the smaller community problems to the organizations that are there on the ground embedded in those communities that have that relevance, and can make that impact. And a heartbreaking example that I was involved in, was with UW C, which is a global education movement, that gives kids scholarships from all over the world to go and study and, and we create this global microcosm on campus. And and these kids leave with the kinds of skills that we need global leaders to have they understand diplomacy, they understand different perspectives, they worked across languages and cultures and differences to, to collaborate and, and create positive impact in the world in the environment. It's an amazing, amazing program. And when Afghanistan fell on August 15, of last year, and the whole world was glued to their television, for two solid weeks, watching the carnage happen in front of their eyes, when we said we want to raise money for 2020 Afghan students to be able to go safely out of Afghanistan and study in a U WC. To date, they have only raised enough money for 11. How, how when when a narrative has captured the consciousness of the entire world. Do you still not motivate someone enough to put their hand in their pocket? Right? It's and and I think I know this is a supposition. And this is what I wanted to actually ask you guys about in anyone else's listing is there's a very different psychology right now for everybody. And and, you know, I come from very humble beginnings, you know, we have enough that there's not a trust fund or a or a big, fat chunk of change anywhere for us or our family. We got two kids to go through university and Andrea knows and if Chang is still listening, she'll laugh but like I will literally give you the shirt off my back. I have given a teacher who walked into my office the shoes off my feet, because hers broke and I was like I can walk to the car barefoot like I I'm the worst person to work in fundraising because I just give all my money to whatever organization I'm supporting. But even I have had this narrative in the back of my mind lately thinking like, can we afford this? I don't have regular work. I don't have a constant income. We've moved to a new country. We've had to furnish a whole new house. My husband Java is only three months old. Is there stability there? What happens? What happens if you don't, we don't have a fallback plan. And all of a sudden, the the contributions that I would make without thinking twice about them have stopped. Not entirely. I mean, we had horrendous floods here in Malaysia. And, but but like, you know that not that it was, like 1000s of dollars or anything, but I'm the kind of person who's like, I'm gonna buy that guy lunch or that person, or this kid needs something, or whatever. And you just kind of do all these little acts of kindness. But now I have to think twice about them. And I wonder how widespread that little voice in the back of your head is when we're all in crisis? And your instability? That That one I think is, so the one you did, the situation you described was a security one, yours was about certainty and security, of ability to be able to give, I think there's another one with the Afghan one, for example, the Afghan example, the one that came to my mind, as you said, it is worth people distrusting the authenticity of the organization trying to raise the funds for those 20 people. And was it a trust fact, it was a trust element? Because Because watching it meant I had compassion for what was going on there. I felt a sense of outrage or fear. I felt for the people. But and then and then somebody goes, Can you give me money? It's just like, you're using this situation to get my money? And I don't know who you are. So yeah. Brand behind them. Yeah. And no, and, you know, yeah, so. So I, I wonder, this is where this is where globally recognized organizations actually have a really powerful position to do a lot of good. Because their brand is trusted to buy when they when they say we're going to we're going to step in to help. And everyone then would have a trust sort of thing to go, Oh, it's just a PR thing, or whatever. But or, or save on a tax or something. So it's, it's almost like then I then I would say, what's the next level down on that? And am I just trusting them? Because I don't want to pay? Or am I distrusting them because there is so much scamming. And it's like, I become very, very sensitive to being scammed. I don't want. Can I just offer another point of view? Because I know, Sam, you would be that would be through the PwC alumni. So the the group of people that traditionally fund? Yeah, yeah. So it's not a trust issue. I feel that the world has basically once once all that, because we started the no show because of Afghanistan. Like I reached out to Tim and said, We got it. We got to start, like now to talk about this. But I, since watching what's been going on the number of people I mean, Afghanistan isn't in that top 10 list, because obviously he gets a lot of media coverage. But since then, we aren't seeing a lot of media coverage around what's actually going on. If gun in Afghanistan. Just this week, they're talking about releasing some of the funds that have been locked up, that millions of millions are risk of, you know, the food, there's no food, you know, Famine, Famine, it's it's not a good situation. I actually think the world has basically switched. This is just my impression of what I'm reading. I think the world has switched off from Afghanistan and said, We're going to give up on the on that country because nobody can fix that country. I think that's the mindset that I'm seeing around the world. And I actually think it's overlapped into into raising funds for those kids. People have given up on the country especially well, the televisions in power. Yeah. doesn't bode well for all the organizations trying to. I, I still gave so maybe the example of the UW C alumni one wasn't. Trust wasn't an issue there. But even when you were talking about the funds being locked up just now, so maybe this is just me. But even when you're talking about the funds being locked up and finally being released, what went through my head was who profited from all those funds being under their control while it wasn't in Afghan control, and will some auditor go and make sure that the funds that were invested somewhere was the was the dividends and everything else accumulating during this time that it was being locked up. If not, who did that go to? Because in my mind, that's the way this this corporate machine is working. It's the way the global financial banking systems working. It's, it's, it's the, there is there is more and more compassion, less people running these places. And, and, and things about, you know, we're, we're doing good and all of that sort of stuff I just posters on walls, but they're not really corporate values and and we are beholden to shareholder interests and lobbyists. And look, one of the questions from Muriel Muriel was Why am government mandating the richest to solve the problems? Is it is is that complicated? Well, yeah, if they did, they'd be out of power immediately. You know, well, I mean, but then, you know, a lot of the richest people in the world are trying to solve the problem. So we talked about Bill Gates, Warren Buffett. And, you know, I see a lot of the billionaires getting through now it's getting a lot of criticism, but I think there's a group of them that are doing incredible work. And I don't think doing it in alignment with politicians is necessarily in their interest anyway. Which is probably another reason why they don't want to pay tax, because then they have no control over what gets addressed. I'd rather Bill Gates, to who does his deep research and goes into it goes into all of the issues that he decides to tackle. Because I trust his brain and his intellect to work out what the big problems are. And I know, just saying his name will attract people going, you know, all sorts of conspiracy theories. In fact, just go, if you just go onto Twitter, and just do hashtag Bill Gates, just just have a look at all the stuff down there. And next to his name, it's really quite remarkable when I was looking for the number one hashtag of the year that came up, but it just came out of the US superfresh that 25 largest donors in the US have given a total of 169 billion during their lifetimes. Buffett's annual gift to the Gates Foundation, and the foundation set up but his late wife and three children gave 4.1 billion last year. So I mean, we can't wipe every rich person paint every rich person with the same brush. You know, there are, there are absolutely people out there, who are who are at drying, you know, and I kind of I love the fact that Jeff azoles wife is now on the giving pledge. Yeah, she's got all of his money. Yeah. The owners? Is it the owners of Canva Australian couple, who basically made 30% of the business goes towards charity. 30%. So it's not, yeah, that sort of stuff, right. I mean, we do need I mean, you know, like I said, the wealth has been accumulated on the back of environmental destruction, regardless of the industry, anyone's seen, the wealth has been accumulated in the last few years in the pandemic, their wealth of has doubled, was 99% of people have suffered, their wealth has doubled. A percentage of that should you could be, you know, we go out there and address them, you know, 40 countries are on the verge of famine, to officially 40 countries, but we've got some huge issues. And if we, if we only look in our own backyard, we were gonna we get we are missing. The fact that it's nothing that's happening in the world is national, its global. The environment crisis is global. The waste crisis is global. We need global perspective. And we need groups of people out there tackling the biggest issues, and there are solutions, but we just we keep, we keep looking to politicians to solve this. And I honestly do not think politicians are capable of solving it. But one because the national bit too, because they're just that they're gonna do. Their gender is one of their agendas is staying in power. And the other, the other gender is looking after their own people. Yeah. So that cultivates the I'm not going to take care of that list of 10. Yeah. So Sam, I didn't I didn't we didn't we didn't officially go into the theme section where we're talking about philanthropy in times of crisis, but Is that Is that what you what you wanted to cover? Yeah, I mean, really, I was thinking, you know, here's a little chance to do some some unofficial anecdotal research on you know, how, what organization There are so many philanthropic organizations with great reputations, doing amazing work, who are fighting? All of the things that ALS? How do you decide which to give to you? Nobody can give to them all. I mean, unless maybe if you're on the giving list, you can give to them all, the average person can't give to them all. So, in a crisis, what we've seen, and this bears out in the research that's coming out in philanthropy, the organizations right now that are seeing an uptick in donations, healthcare. Makes sense, right? Hospitals need ventilators. People want to fund vaccines. The pandemic has directly impacted in some way, shape or form just about every human being on the planet. But the hunger in Africa hasn't the unrest in the Middle East hasn't the Muslim arguer in China has. So how do these organizations who are fighting for the same dollars compete against the organizations that have a crisis, fueling their dominance in your mind and your consciousness in your wallet, because I'm afraid that we will see some of these other if the pandemic continues, much, much, much longer. And we continue to see job losses. And we continue, quite honestly, women are the philanthropists most of the time, the reason people give, it tends to be the woman in the household. They're all I mean that the impact on women in the workplace is has been massive as a result of COVID. So if these little organizations that do the kind of work that allows the government systems to keep working and people to continue being taken care of if they fall to the wayside, or have a different career crisis to handle at the end of the crisis, right. So, you know, Andrea, I think for me, I look at it when I say crisis, to me, it's also short term long term, right? And we saw this one who kept the immediacy of making sure people don't starve, versus the long term benefit of job creation and sustainability and all those things we need. Yeah. And how do you decide to say, I'm not going to give that money to this point, right to this family right now? That's gonna feed them? Because I know that in the long term, job creation, and sustainability is actually going to have a greater impact. Like, those are impossible. It's Sophie's Choice. Yeah. So how do we make those choices in this time? Yeah. And I was wondering how you make those choices. What do you support? And what do you not support? Well, the one Phuket example was just a time issue, it wasn't even a financial issue. It was just, we could do one. But everyone that's involved in it, typically, you know, any, any anything to do with a group of volunteers, every single person that we wanted to help, already had a full time job. So they were doing it on top of their work. So everyone was stretched for time, and it was done so that everyone gave their hearts and souls to the strides. But the priority had to be taken care of people who couldn't afford to eat, just had to pay, you know, the longer term goal, but even now we're back in the, we need to make sure that people are paying, donating so that we can buy food, because Omicron here, you know, and it's just keeping going back to it and back to it. So yeah, it is it's a it's a really challenging thing, but but even in that example, a group that got behind it, what we need is help. What we need is a bigger group, more people like Tim was saying, you know, what do you do? When you know, people feel hopeless? Just everyone can if everyone did what they need, you know, I shared a video the other day, this lady, I think she was a maid somewhere in India, and she found a dog that was struggling and she fed it. And now she's feeding 800 dogs on her on her wage, right? beautiful story. If everyone did what they could, whether it's an action like she talk, or sharing your voice, which is obviously what I do, or you know, there's so many or donating your money. But we need global, we need global communities that come together to solve the biggest problems. And we need local communities who can be solving the biggest problems and creating the opportunities. But we're not seeing that yet. That's not every way we're not, you know, that mindset is in here. You know, Tim, last week you talked about sort of like a global sort of group like you know, United Nations And you know, that's not the obvious choice. But the power is so crippled within the United Nations because of Pope because of politics. It's, you know, people always talk badly about it. But the reality is, we need to let a group like that free, that the free to achieve what we what we need to achieve the World Health Organization. You know, they've just been slammed constantly. And they're a bunch of people that's underfunded, you know, the donations from the international countries, they're not coming in. They're doing their best in a pandemic, but they're not getting the support that they need, you know, but we need to Yeah, I mean, we need to just turn it all around. But if you're feeling hopeless, start at home start with you, you know, there's 17% of the global population is middle class, if every middle class person donated $1 A week or $1 a month to the World Food Program. That's a lot of people. That's a lot of money. You know, start small, do what you can, but do something. There is the other. Yes, I agree with you. They, and I mean, Samantha, did I hear you, right? When you were when you were also saying? Do you deal with the needs of feeding people now? Or do you deal with the longer term problems solving what the issue was? And then how do you make the decision? And where, and I guess my answer that was where Andrew was, is, I can see the person in need, I feel a human obligation to help them if I can. And your your, your example of giving your shoes off your feet is the same sort of thing. Knowing that your ability to to get those shoes back in another way is not far away. Whereas for them, it is, you know, so. So there is an immediate need. And I've told the story before I think, Andrea, when I was in India, and we had this sort of room in the middle of this little village, we're there for a women's leadership conference with a Hunger Project. And the reason why it was a Women's Leadership Conference is The Hunger Project had worked out that if we train the women to be effective leaders in the village councils, because they were there on the mandate of the government that they had to have at least a third represented by women. But they were basically put in a corner until the next election, and then they would be rotated while the men did whatever they were doing. But if they could train the women to be effective leaders within that council, then they voice would be heard for how the funds of that village would be invested or spent. And what was what they found was while the men were struggling with the enormity of the problem that their village faced, and would either end up spending some of the funds on bribery, booze or gambling, the winnings on education, infrastructure, and future centered things. Not that bribery, a gambling and alcohol is, is even short term centered, but possibly the bribery is it's like you know, I get because we need this. But so what the younger brother was doing is they were really seeing it in a long term perspective to go if we can fix if we can impact that, that's what's going to really make the biggest tidal wave of change in this. But then we had a problem the village we're in had a dry well, and they were in the middle of a drought and they're running out of food. Women had to walk, you know, 10 kilometers for water or whatever it was five there and five back. And and so one guy could pick up his phone. And so I can get, I know a guy who has a backhoe that can drill the well down lower to get the water. And then the hunger burger guys were like, no, no, no, no, don't do that. Because that's basically charity. And so then the way this whole thing about what what charity is and the problems that can actually cause charity, from the perspective of, oh, these people got a toothpaste, let's give them three crates of toothpaste. And that's great until the toothpaste runs out. And then now they know you've created a lack of toothpaste, which they didn't have before. And then everything's worse. But if you actually help people, you know, it's it's the teacher man to fish, rather than just give him a fish sort of idea. But while he's starving, holding the fishing rod, you kind of need to feed him. So you need to give him a fish while you teach him to fish, I think is the solution. It's not the either or it's a bit of both. But then at the same time, you need to also put the money aside in in invest in longer term investments. And this is where the bankers of the world and the fund manager and everybody else that I sort of pointed the finger of being evil, actually use your skill for for the for the solution, and is what Buffett does so well. You know he ended stands that, if I just put this, you know, if if if $100 comes in, and a chunk of it goes into a fund, that in 20 years, we'll have an extra zero at the end of it. And then 20 years after that it goes nuts based on the fund being managed reasonably well. This is what the Templeton Foundation tried to do. John Templeton's foundations tried to do that sort of stuff. So long as it isn't getting sort of misappropriated along the way, that can actually go a long way to solving a lot of the future problems, long term future problems, 20 years I'm talking about, then, then there's then a chunk of that money needs to go into projects that are going to take a while. And if you look at it in terms of governments, in two party system, governments, if if you did, if, if we just invested everything, in that long term project, you would be voted out of power, if it was a two to thing. So you need to solve the immediate problems of your constituents, right now feed them, but you also need to put something in place that's gonna solve the actual problem later on, set up the farms, get the irrigation systems get get them to be self sufficient, which was the idea in India as well, and help it I can't control the weather. But I can dig a well, I can dig it lower. And but then the other challenge was, if they dug the well, it was going to then change the balance of power with all the surrounding villages. So one act of charity of digging a well then change the balance of power, even though it helped the people. If the leadership in that community wasn't right, they could abuse that power, and the corruption and everything else, or the, the bribery and everything else goes the other way, all of a sudden, I can get it back. So it's so there's, there's a lot it's like, it seems to me, like there's there's 10 things hanging on one set of scales 1010 different, not just two things, but there's 10 of them, and we got to balance all of them in a way and the weightings are different, we just need to work that out. So but so my question is, how do you personally work that out when someone when you have money that you have committed to philanthropy, and you've been a longtime supporter of something that is long term, okay. And now I use you WC as an example, just because it's top of mine. So scholarship for two kids to come from an underprivileged background to go to an independent school for two years, then they will go on to university likely with scholarship based on that, then they will go out and they will hopefully make a difference in the world. Ideally, they go back to their community and they make a difference COVID hits and there are people in my community starving. Are you still going to support the long term, these kids will eventually go out and make an impact and change the world and alleviate the problems that have put us in the situation? Or is the feeding the people in front of you so compelling, that that then eats away at what you would otherwise invest in those longer term solutions? Because I totally understand what you're saying. But there are very few organizations that actually like that have a short and a long term play, right? Like either you're kind of immediate relief on the ground in a crisis zone, or you're scholarship based and you're talking about training the future. There aren't too many that gets to say like, you can put it in this bucket that'll work right now or this bucket. That'll work later. Definitely organizations, but not many that have both of those. Yeah. Yeah, it's really, I found that really interesting. Um, my whole attitude to this from the beginning has been, we need to suffer more, as mean, our family, right? So whatever, we have contributed, we continue, plus, we do more, so we suffer more, because people are suffering so much more. And, you know, we're just like everybody else. We've been impacted financially by by the crisis, right. But to me, not contributing wasn't even an option. Because there's an enormous amount of cost that's gone out of our life. With we, you know, every other week, we were traveling, we're doing lots and lots of different things, right. So there's an enormous amount of cost. But I always said to Steve, if we come out of heat come out of these time reacher where our souls. That was my attitude towards it. So keep giving that so that's kind of what you know. And it's been an interesting process. You know, when when pickets are a great example of, you know, it's we worked on it, but, you know, I've had to talk to lots and lots of different people through this time and the whole message was you're not we're not just as taking care of our neighbors, we're also taking care of ourselves because I was reading all these stories about violence on the increase around the world, because people are desperate people are breaking into houses, but they're just stealing food. People are hungry, like, so when we take care of our neighbors, we're also taking care of ourselves. Yep, you know, so then that was a, that was another message that we were sort of putting out there. And it's still the message today, it's like, Come on, we can all get through this together. But you can't get through together if people are literally dying on your doorstep. And I feel privileged and humbled to be able to see that, versus a lot of people are living in countries who never see it. They never get exposed to that sort of level, that level of poverty. But Tim, two things that you said, one was first, a quality is one of the biggest issues that we must overcome. If we have any chance of getting ready for the future. Inequalities slipped back by generations since the pandemic began. Women are the answer, not just to getting through the crisis now. But the long term answer, just for all the reasons that you said. And we were, we need we need to take this message on board, that giving women the ability to control their destiny, and their community's destiny, or make more of a difference in anything else that we can do, including educating girls. But the other thing that you were talking about, was teaching men how to teach a man to fish thing. So this this sort of idea, and I think so to me, this is an old idea. Now. You can't teach a man to fish in an environment that's sort of degrading before their very eyes, and they can't even do the basic things very well, because of things that are happening in other parts of the world are creating problems in their environment, so that they can't farm they can't fish, because these big trawlers are coming through and taking all the fish, right. So I actually think that teaching a man to fish is an old idea. And I think we need to start going, how do we help these people stay where they are? And if they can't stay where they are? What do we need to build and where to give them a life of dignity rather than a life of desperation. So I actually think we're at that point where we need to be thinking about that 40 countries facing famine, we're definitely at that point. What do you think of that? Yeah. So how do we shift investment from immediate crisis to forward thinking projects like that, when all we see is immediate crisis. I have a thought. And it's a it's a thought that formed during this conversation. So it's not a very well thought out thought. And it could be a disaster. But what I've heard about one Phuket and the work that you've done setting this thing up to, to solve an immediate problem and everything else. Now, if somebody's listening wants to start their own version of a solution to an immediate problem, is there something that they can read, share or learn from your setup experience on how to do it, and it might sound like you might go it's straightforward, you just need to do this, this this and this, there's lots of hurdles along the way. And there's lots of walls you're gonna run into and doors being slammed and everything else but you need this group of people to do these sorts of things. But that document of here's your blueprint to get something off the ground to start making an immediate impact in your local community of interesting the reason why I thought about that was if Phuket was bigger now I want to get a presumably you started with a few communities that you were trying to feed the homeless. Forget all Island. Okay, let's let's pretend Phuket was further out in the ocean a little bit more isolated. And there were three islands, three Phuket next to it next to each other, but there were geographically separated by bit of water. You said there's Phuket one, two and 344 arguments. This is what I was thinking. And you guys are all in Phuket one. And you set up one, Phuket one and you set it up and you started solving the problem for Phuket one and then you got donors and because your ability in social media and communication and duck feet and everything else that that money was coming in. And for Burger one. Now you had more than enough to feed Phuket one. Would you then have taken the surplus to stop feeding Phuket too? Well, the interesting thing about this example is that we started with the idea so there's about half a million people in Phuket on the on the main islands, right, so we started it with the idea of all of Phuket. The surrounding islands and Panama, which is just over, just over the border. And basically so there's a group of people that were five star marine, one of the boating companies have recently set set up this charity foundation called Living Waters, Phuket, they're continuing the life back program. And we're bringing the hotel's Association in doing more with them, because there's more customers now. So there's, you know, a little bit more opportunity for employment as well as to hopefully more charity. But the idea has always been to help everyone in need, but there's never there's never enough of us. You know, the Five Star Marine team, there was never enough of them, not just to, to pack the bags to actually pack up as we had without the Amin at some points to pack 5000 Light bags to go out. We got boarding schools UWS has been awesome. All of this international schools. That so one of the issues we're facing at the moment, 19,000 people are in quarantine. And when you're in quarantine, you can't go out and earn. And so it's it's a huge, day by day people live live by what they earn every day, right? So 19,000 People can't get out and work and they could be they could be locked up for two weeks, maybe a bit longer. So making sure they get enough food to be able to sustain themselves through that period. So that they can so they can be comfortable in that isolation period so that they're not spreading COVID With without feeling desperate, because they're going to start off, right. Yeah, yeah. But the but the perspective has always been that. And so now what so we've got lots of content around that. We've talked to lots of people, Shawn standing at five star, he's done lots of conversation, he's had lots of conversations with some of the other tourist areas around Thailand. But with the sustainability thing, what I'm doing is I'm documenting everything that we're talking about. So that when when the time comes, we can we can say, here's what we did. Here's what we learned. Here you go, take what you want from it. So the idea is that we're always documenting what we do. So we can pass it on to anybody else who wants it. I think they just come by but yeah, but I I am. Okay, so the documentation is happening. So because because that, that, that for me was the way that one Phuket or some similar organization, that one Phuket one, for example, could could scale, while also ring fencing, where they are capable of helping, because if you if you guys, for example, spread yourself too thin, at some point, it's not going to be you know, if you go yeah, what's your take on the whole of Thailand, then you're done for, you know, unless everything scales elsewhere. So it's kind of like how do we help other people replicate? What works? So from? Exactly, but there's other aspects within the mix, right? So the whole idea of one Phuket is not to do the work. But it's to find the people doing the work, making sure they've got what they need to be successful and shining a light on their results. So there's another group called scholars of sustenance, scholars of sustenance, Thailand, SOS, and so they, they rescue food from the hotels, and then they serve its people. Obviously, with all the hotels being closed during the pandemic, they won't be able to rescue food, but then they've signed partnerships with seven elevens. So they take any leftover food that's not that's going to hit their expiry date. And then, you know, just in Phuket, they delivered 3 million meals last year, out into the community. So it's the farmers guy and his truck. Yes. He's got three trucks now. Yeah, yeah. So yeah. So it's also about finding the people who were actually doing the work and helping them be successful. Because every time, which is the reason one picket started is because I kept seeing anxiety in the eyes of people who were trying to do good. And I wanted to take the anxiety away, because every single day, they worry about money. They worry about the future. And I just wanted to take that away from them. I, my my question. I feel like my question has gone into the, the need part again. So if if we're talking about that multi balance thing, that the scales of multiple balance, where we need to balance significantly long term with long term with immediate need. What we get caught into is what the conversation got caught into, which is the immediate need, and we always get drawn back into the immediate need, which is what just happened, but you are documenting. So my my thought was, how do you scale? The documentation was the way to scale. Why would you document it and not just scale yourself? Because you've you've only got a sphere of control at some point there is a boundary. Not really but But let's just say there is. And let's say it's what you, you said it was Phuket, the surrounding islands and a couple of other places. And that was where you were going to focus your impact. If you got so many so much resources beyond what was needed, and you were sustaining people. My question kind of came to where my thinking came to, would you then expand to more places nearby? Or would you start planning the balance? To make sure that this community never has this happened to them again? Yeah, I mean, I think that's, that's more the focus, you know, like, it's getting people through and getting people back on their feet, creating businesses, and, you know, funding Thai people into these businesses that don't rely on tourism, so that if another crash happens, they're not going to be, they're not going to be merasakan. You know, so it's just, it's, it's all it's all, it's all of those things. And it's not, you have to act, you have to respond to them immediate crisis, but it's not a case of what we're doing is going to make sense for the rest of Thailand. 90% of the economy in Phuket is tourism. It's not the same in Bangkok, or Chiang Mai, it's, you know, it's big agricultural area. So everywhere, it's got to be, they've got to do their own thing that makes sense. And also, you know, we've got a unique community, there's millionaires, billionaires living here in the, in the cliffs, right, bringing them into it, giving them an opportunity to fund things that make sense to them. So I think it has to, that's why we've wanted to document it so that anyone who wants to sort of take what we've done, can take it, but they've got to localize it, based on wherever they are 100% Agree. So so this is an interesting kind of lens to look through it in. And and part of a couple of conversations that I've been having, with the other work that I do in consulting with schools, about how to respond when the crisis is chronic. Because we are now well and truly into the chronic crisis phase of COVID, you know, if we thought that we were gonna get out of it with, you know, with Delta, and then Omicron came walking round, and the who is saying there's no end in sight right now is how do we stop those long term projects from falling to the wayside? When the crisis is chronic? It's not, you know, this six months, we need to feed people and then everybody's back on their feet. This is two years. Yeah. And so that money that's being siphoned off for these chronic crisis phases, is really going to detrimental to those long term project. Yeah. So yeah, that's what I'm thinking we're two hours in we probably should wrap up, right? We could talk about this forever. But just but just before we do, what is taking your attention at the moment, distraction, non US. Cheer, cheer, cheer. Just. Oh, it's a Netflix series. Okay. Jamie are no like cheerleaders. Oh, literally. I know. I can see both of your faces right now. But I promise you if you watch one episode, you'll be hooked. It was it's a docu series about a small US college called Navajo. Um, that has like the top cheerleading team in the US. But it's about I know it sounds ridiculous. Now, yeah. waited till you watch five minutes of how insanely powerfully athletic Oh, people are. And you're watching. Like anybody who thinks cheerleading is like rah rah sis, boom, bah with some pom poms has a very, very different perspective after watching the show. And it talks about the kids who like this is their chance. This is their way out of a bad neighborhood. It's their key to a scholarship. It's all of those things. And on the end of it, these kids are practicing like, five, six hours a day. They are stronger than any basketball player, soccer player, volleyball player, you're gonna find it a collegiate level. They're stronger than gymnasts. Like it's absolutely insane. And is like beautifully interesting, but you know, absolutely not mentally taxing. And sometimes You just need a glass of wine and an episode of cheer. And you admire their skill and strength. It's I love it, I love it. They had a break, there was the original season and now they've just come back sort of two years later. And and the woman who's the head coach has taken an absolute thrashing. Like she wasn't prepared. Oprah Winfrey had them on, Ellen had the mod like it became a thing in North America. And she wasn't prepared for the exposure. She wasn't prepared for the hate that comes with the love. Ed, the only reason I agreed to do it was so that people would understand the actual athleticism and skill involved in what we do. Yeah, and it absolutely does that. It's like the equivalent of a documentary on synchronized swimming. Right? Another female led sort of sport that just isn't given any credibility. And and you right, and that's, I love watching shows like that, because, you know, we didn't grow up in North America. So that's not part of the culture. I mean, we had, I remember why I wanted to be part of the bluebells which was Carlton's female cheerleading squad bit which, which really was I think, I don't know, because I never really looked in. That kind of probably went when I was about eight. It wasn't really my kind of thing, but I'm always happy to have my mind opened. Your leader, but I'd like to be as strong as one of them. Yeah, no, definitely. I've been watching afterlife. Ricky Gervais. Have you seen it? The new season? The good seasons? Oh, yeah. Oh, yeah. I it's just it's a small town. And it's, it's I recognize the people in my life, you know, and, and also he's sadness. The cynicism Ricky. Yeah, he doesn't a lot of otherwise, but not in this. I know. Did you ever watch shits Creek? Yeah, no, I'm still talking about that last week. Still watching it. Very good. Alright, team. I don't know if I've been doing any downtime. I did I talk about going to see the matrix. I went to saw the matrix, maybe it was two weeks ago. Part four, which was, which I enjoyed. But, you know, it was it was quite a cool sort of idea. It was a bit drawn out in some areas. But I quite enjoyed that. But it was just movie. So yeah, I I'm just trying to think of I haven't really been able to sit in front of the television. One of the things I do. So I'm doing this course. And one of one of the things I found while doing the course, is whenever I sat down to read the textbook, I'd fall asleep immediately. And I think that less about the the quality of the textbook and more about the fact that I'm just so tired. So only way that I could stay awake is to record myself reading the textbook, and then make it available to all the other students probably shouldn't say that out loud. For those who come from English as second language plays, yeah, right. That's a benefit for somebody reading it while they read along with me. Yeah, good thing. All right. So I've been doing that. And that's been exhausting. I mean, I don't know how anyone got through the last episode where I'm like, bla bla, bla bla, bla bla bla bla bla bla bla. And it's not on video. It's the audio. So they might be thinking, I'm taking a sort of intelligent thinking balls, but really, I'm just for the people reading it. Yeah. You have to set up a podcast with you reading the text. There is a podcast but it's private and locked so that I'm not breaching copyright. Yeah, globally. Nice. Don't look up. Oh, yeah. We talked about Yeah, they talked about last week, and I said I was gonna watch it. And I still haven't I was gonna secretly watch it last night and then I fell asleep. Yeah, you've got to watch it. You got to watch it. I'll tell you what, you don't have to watch. Nightmare alley. Don't nightmare and it's really I'm not I'm a bit of a wuss when it comes to scary films. No, it's like it's no art. It's not scary. It's just dark. It's I have no interest in watching anything to do with the ugliness of the human spirit because I feel that I'm confronted with it every single day on social media and in the news that I've watched so when it looks Yeah, but I'm looking for Yeah, right. Yeah, yeah, that's it. That's all I want to say. I just want to say goodness, you know, especially if I'm watching TV. You know, the boys are into horror man watches with us. I don't want Don't watch it. He's scared. Now I just don't want to watch it. I don't want to watch it. I don't want that in my body. Like the world's like, we're gonna watch it for two reasons, but I'm with you. I don't, I don't need to feel more fear. And another thing is I'm extraordinarily visual. So I will replay all of those terrifying scenes over and over and over again. And I don't want to do that to myself. So that's why I'd like to watch another Asterix movie. Oh, no. Strict should not be movies that should be read the book. There are French ones. The French ones the live action French ones? Asked Cleopatra. If you can find Asterix and Cleopatra. It's hysterical. I want I don't want that voice in my head. I've already got my voice in I've got a voice for them in my head already. Yeah, so So Asterix weren't quite fit the voice. He didn't say, Trixie, but hopefully will fit the voice and Gera pod you playing? Obelix? Yeah, okay. Okay, that would work. Totally makes sense. Right. But but it's beautifully. It's very funny it it's good that that one is quite cool. But yeah, I get I totally get what you're saying it's going to take away somebody else's version of the characters. It's my imagination that that they're going up against right. I could do it with Game of Thrones, but Asterix what it'll do, what it'll do is you'll watch it you go. Oh, that was that was that was good. I'm gonna go back and read the Asterix again and have some fun with them. And so that's a nice little thing. Asterix and Tintin with the two. My my French and Dutch friends call me. One of my name is Andrew. I'm a passionate Asterix fan. I've been to Asterix extracts. Vielen just outside of Paris, the big thing but yeah, no, I do like Asterix. They didn't know about me. Mountain suborder either. So not anymore. You know, that sucks. I I've always been a magpie supporter. Got to be calm, used to be a champion league when I was a child. And ever since I left Australia, they've been crap. So there's your fault. Yeah, it's obviously my way. This Yeah. Yeah. Wherever you go, you take the weather with you. Right. I took Carlton's winning streak. Sam, thank you so much for joining us. I hope you enjoyed it. Yeah, it was great. Yeah, yeah, we come and join us again. Did you got to say anything you wanted to say as well? Because we can we can ramble on a bit. And I know, lots of talk about big issues, big complex issues, right. And we will, we've got to believe in our ability to solve them. You know, we really do. And don't give up hope to many, a lot of people are giving up hope. Don't give up hope. Get involved, do something believe. I want to challenge you, Andrea and Samantha, but to publish the the blueprint, even if it's incomplete, and then maybe just blog, the next bits so that people can follow along. I think that's a good way of sharing the message. But the more people that can pick up something like that and go, Well, if they did it, how did they do it? And maybe I can do something in my own context. And whatever. I think that would be cool. And basically, when you ask Samantha, did she say everything that you wanted to say? It was very clear from looking at her when she said yes, that she didn't want to take she'll have to? Really didn't. And she even looked at a list of things. And she only got to one on? Well, I I would suggest we definitely have her back. Because that was that conversation had a long way to go. Yeah, definitely. It's an it's a big part of the the overall story that we talk about every week. Yeah. So my sister Philip redwoods will be on next week. And as you might not be surprised, he's fairly feisty like me and pays attention to lots of stuff. So that should be a good one. But I think we should focus on the Trust Barometer is the Edelman Trust Barometer. I don't know, Sam, I'll send you a link if you haven't got it yet. But that was released. I think just yesterday, just it's just this week. And it's looking like media and governments, both the two big targets for lack of trust, and pricing, right. Yeah. So working billionaires, are they on the list? I know I'd like I said. I'm so sorry. I won't be there next week. Because this would have been a wonderful one to be on. But I don't know if I can handle it. Yeah, you could. You I'm gonna in broadcast now. So we'll see you next week. And thanks so much, Sam. Really appreciate you being here. Pleasure. Thanks, Sam. And Joe said thanks